Sweetness with an accent.

Leia, owner & baker

Born and raised in Paraná, Brazil, she grew up finding joy in working with her hands, creating something from scratch, and sharing it with the people around her. For her, baking has always been about more than making something sweet, it’s about creating with love.

Sweet Central was born from that passion. Her Brazilian roots are at the heart of what she makes, bringing authentic ingredients, familiar flavors, and treasured recipes from home together with her own creative touch. Every cake, cake pop, cupcake, and treat is thoughtfully handmade with the same care she would put into something made for her own family. At Sweet Central, the idea is simple: share a little piece of Brazil and a whole lot of love in every bite.